Cognitive Bias

  • is a systematic pattern of deviation from norm or rationality in judgment

Cognitive Biases - Pros & Cons

CON

may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, or what is broadly called irrationality

PRO

help a person to find commonalities and shortcuts that simply make it easier to live and navigate the world and different situations in life

Cognitive Biases - Causes

  • limits on the mind’s attention
  • individual motivations
  • mental shortcuts called “heuristics”
  • social pressure
  • emotions

Cognitive Biases - Types

Type

Description

Biases Specific to Groups
vs
Biases at the Individual Level

such as the risky shift

Biases that Affect Belief, Decision-Making, Behavioral

affect belief formation, reasoning processes, business and economic decisions, and human behavior in general

Biases the Affected by Social

Biases that Affect Memory

either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory

Biases that Reflect a Subject’s Motivation

Cognitive Biases - Resources