Cognitive Bias
- is a systematic pattern of deviation from norm or rationality in judgment
Cognitive Biases - Pros & Cons
|
CON |
may sometimes lead to perceptual distortion, inaccurate judgment, illogical interpretation, or what is broadly called irrationality |
|---|---|
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PRO |
help a person to find commonalities and shortcuts that simply make it easier to live and navigate the world and different situations in life |
Cognitive Biases - Causes
- limits on the mind’s attention
- individual motivations
- mental shortcuts called “heuristics”
- social pressure
- emotions
Cognitive Biases - Types
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Type |
Description |
|---|---|
|
Biases Specific to Groups |
such as the risky shift |
|
affect belief formation, reasoning processes, business and economic decisions, and human behavior in general | |
|
either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory | |
|
Biases that Reflect a Subject’s Motivation |